Step 1. Getting started.
Getting to know your audience will help you make a much more effective flyer. What kind of audience do you want to attract? What is the age group? Their general interests and tastes? Ask yourself these questions in the course of the planning stage. A well designed flyer is one that is made specifically for the people you are trying to appeal to.
I started by creating a blank 8 inch by 11 inch document.
Step 2. Selecting the graphics.
The visual side of your flyer must be as eye-catching as possible. Graphics grab the audience’s attention and draw them in.
I selected a dance photo and a colorful texture and then proceeded to combine them using the Lasso tool to detach the girl from her blank background. I then pasted her in front of the texture.
Next, I duplicated the girl’s layer and modified its blend mode to Overlay to emphasize the colors.
A nightclub flyer should really stand out, so pick high-quality images that will look good together.
Step 3. The importance of effects.
For this flyer, I used the Pen tool and a soft brush to draw dots and strokes around the girl. Then I created the shiny effects by duplicating the layers and changing their opacity and their blend mode to Screen.
I also applied an outer glow around the girl with layer styles.
Step 4. Writing the content.
A person’s attention span is short, so just a few lines of text will be enough. Include all the essentials, like place, time, contact information and sponsor names. Don’t forget to choose an engaging headline!
Make the text pop by applying layer styles, drop shadows and soft glows. Never forget the effects should complement the text.
Step 5. Adjusting the layout.
The arrangement of each element must be functional. Since visuals are the focus of the flyer, ensure they are prominent in your layout.
Headlines should also be striking, so make them big and arrange them accordingly. Other details, like sponsors and contact information, should also be visible, but they can be given a secondary placement.
Select just a few fonts and stick to a coherent color palette. Use your pictures as a reference to know which colors to pick.
And this is the final version of our flyer:
Your audience should come first.
The secret to a powerful nightclub flyer is mind-blowing visuals, simple and captivating wording and sleek design. Tickling your audience’s fancy is the key to your success.
Make sure you check with your printer before sending them the file to ensure you’re sending the right file type and that they can handle your order.
As part of my performance portfolio I always provide club owners and event promoters with custom designed DJMAYA flyers to assist them in marketing their venue or special event – DJMAYA