It’s not just about the music ………..
Nightclub owners want a professional DJ to not only keep the crowd dancing, but many times transition and mix songs in a way that will make people unconsciously go to the bar. This is referred to in the industry as “Cycling the Energy”. The only way the nightclub is going to make money and stay in business is if people are buying and consuming drinks. This is one of the hardest parts about being a nightclub DJ. It takes many years of experience and knowledge to perfect this skill, but it is an essential part of the job in satisfying both the dancers and club owners.
Before I attempt cycling the energy in the room I always ask the club owner in advance to get their opinion and approval. While most agree with this concept, there are some who just want me to play fist pumping club bangers all night long without lowering the energy.